KNA is a project dedicated to CBD (Cannabidiol), where its use is promoted and enjoyed in KNA stores located throughout Barcelona and Catalonia (Spain).
The complete corporate image is composed by a logo which refers to a chemical element of the periodic table in the shape of a hexagon, in order to represent the most 'pure' part of the CBD. A composition of hexagons, like a beehive, perfectly reflects the values of the brand: unity, teamwork and community.
Complete branding, mockups, art direction, packaging, website and social media: