NEXDET | Restyling

NEXDET is a private investigative agency in the business field. It is made up of a group of specialized detectives with more than 25 years of experience in the sector. They needed a restyling, a facelift to modernize and refine the corporate image, correcting errors and enhancing successes.

Restyling and graphic applications:

-Visual weight shifted to the left side, not giving visual harmony and centered balance.

-Text box of the 'E' too wide.

-Multiple different endings that do not provide graphic coherence (rounded, pointed, square, semi-round endings...).

-White spaces in the central rod of the 'X' are too fine.

-Slogan 'KNOW WHAT MATTERS' too bold, in this way it does not provide as much differential value with the naming.